Boom industry marketing technology

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The industry around marketing technology keeps growing for years now. Within the highly data-driven marketing business a lot of creative decision-makers are constantly working on original ideas, solutions and tools. In addition, smart start-ups are founded and new technical possibilities and platforms keep things in motion. read more >>

New interactive API Query Wizard

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More and more SEOs are looking for a way to enrich their analysis via connecting different data channels. It is exactly this combination of input coming from a webanalysis tool or an internal shop that makes you gain even more insights regarding your SEO indicators. Our new API Query Wizard now also enables non-programmers to get SEO KPIs quickly and easily. read more >>


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As a data specialist we’re always on the hunt for every little detail – within a business dynamic like a rolling stone. We walked an amusing extra mile when it comes to analysis and compared 2013’s & 2014’s participants of SEO Campixx – a three day BarCamp-style conference. read more >>

Recap – SEO CAMPIXX 2014

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The Müggelsee, a lake in the suburbs of Berlin ripples quietly and calmly 362 days a year – and then the SEOs come! The 6th SEO CAMPIXX – a three day BarCamp-style conference – was loud, wild, and full of input & inspiration again, and remains one of the most important events for online marketers and SEOs in Germany. read more >>

Google USA has a new interactive voting element

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Voting for candidates on the TV series American Idol is now possible with Google. A new interactive voting element appears in the search results when one searches for the TV series. read more >>

The EU’s competitive procedures: Google’s proposal for the new search

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The long-running dispute between Google and the EU Commission has maybe come to an agreement about the monopoly position of the search engine in Europe. The EU’s Competition Commissioner Joaquín Almuni obviously advocates Google’s new proposal about the representation of the search results. However, other members of the Commission the proposal don’t go far enough. read more >>

Win Your Own Crawlers and Other Helpful Assistants

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There is so much cheesy stuff going on each christmas season – Last Christmas, kittens singing christmas carols, Home Alone – an advent calendar full of precious gifts is none of them. Christmas wouldn’t be the same without an advent calendar that makes us even more thrilled for christmas eve. That is why SEOlytics takes part in the SEO Advent Calender presented by Gipfelstolz. As last year you will find our awesome prize in door no. 5.  read more >>

Quality Assessment of Keyword Sets

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Your developed keyword list should now be considerably large. The next challenge is to choose keywords for optimization. So that you can develop individual evaluation criteria, we will show you a few different approaches that will help you classify the relevance of your keywords. In addition, we will show you how easy it is to determine KPIs such as search volume. read more >>

Expand Existing Keyword Sets

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In the second portion of our segment on keyword research, we enlarge the existing keyword list using different free tools and services. We will show you how you can research synonyms and topic related terms for your keywords and how you can get the most out of keyword research through the skillful combination of phrases. Additionally, there is valuable inspiration for quality content for your website.


SEOlytics Bookmarklets

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I often get asked if there will be an upcoming browser bar with SEO KPIs for SEOlytics – some of our customers scripted themselves add-ons easily via the SEOlytics API – in case we would do so we’d like to offer them for several browsers right away. To pass time we decided to make Bookmarklets available at least for the most common overviews.