Mobile-Friendly Update – Tools and Tips for Transition

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As of April 21st 2015, Google will take into account if a site is “mobile friendly” within the mobile search rankings.  Here’s a quick guide with useful tips and tools for the transition and preparation. read more >>

Google launches medical Knowledge Graph

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Starting now Google provides comprehensive medical information covering 400 disease patterns in its Knowledge Graph and offers detailed answers to yet another area. Since a respective announcement has been made a couple of days ago we’ve been observing what’s in the making – until the feature had been launched recently. For the moment that innovation will only be available for English queries in the USA; more languages and countries will follow.


New Google Update in the rollout?

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Every once in a while during the past couple of weeks there have been some rumors about Google setting changes in its rankings, e.g. when it comes to the mobile algorithm. In early December the most drastic aftershocks of the last Penguin Update took place and now – approximately eight weeks later – our alarm bells loudly ring regarding conspicuously extreme ranking fluctuation. We analyzed German data and summed up the first indicators of “there is something cooking” in the following. We slightly advice to take a closer look at your SEO data these days – not just in Germany since the situation might be quiet similar in other countries as well.


Boom industry marketing technology

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The industry around marketing technology keeps growing for years now. Within the highly data-driven marketing business a lot of creative decision-makers are constantly working on original ideas, solutions and tools. In addition, smart start-ups are founded and new technical possibilities and platforms keep things in motion. read more >>

New interactive API Query Wizard

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More and more SEOs are looking for a way to enrich their analysis via connecting different data channels. It is exactly this combination of input coming from a webanalysis tool or an internal shop that makes you gain even more insights regarding your SEO indicators. Our new API Query Wizard now also enables non-programmers to get SEO KPIs quickly and easily. read more >>


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As a data specialist we’re always on the hunt for every little detail – within a business dynamic like a rolling stone. We walked an amusing extra mile when it comes to analysis and compared 2013’s & 2014’s participants of SEO Campixx – a three day BarCamp-style conference. read more >>

Recap – SEO CAMPIXX 2014

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The Müggelsee, a lake in the suburbs of Berlin ripples quietly and calmly 362 days a year – and then the SEOs come! The 6th SEO CAMPIXX – a three day BarCamp-style conference – was loud, wild, and full of input & inspiration again, and remains one of the most important events for online marketers and SEOs in Germany. read more >>

Google USA has a new interactive voting element

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Voting for candidates on the TV series American Idol is now possible with Google. A new interactive voting element appears in the search results when one searches for the TV series. read more >>

The EU’s competitive procedures: Google’s proposal for the new search

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The long-running dispute between Google and the EU Commission has maybe come to an agreement about the monopoly position of the search engine in Europe. The EU’s Competition Commissioner Joaquín Almuni obviously advocates Google’s new proposal about the representation of the search results. However, other members of the Commission the proposal don’t go far enough. read more >>

Win Your Own Crawlers and Other Helpful Assistants

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There is so much cheesy stuff going on each christmas season – Last Christmas, kittens singing christmas carols, Home Alone – an advent calendar full of precious gifts is none of them. Christmas wouldn’t be the same without an advent calendar that makes us even more thrilled for christmas eve. That is why SEOlytics takes part in the SEO Advent Calender presented by Gipfelstolz. As last year you will find our awesome prize in door no. 5.  read more >>